Welcome to AARP Brand Resource Center

More dynamic. Easier to use. The Brand Resource Center (BRC) reflects the revitalized AARP brand, our mission and history. This is your one-stop source for AARP brand guidelines and communications. It will give you easy-to-follow instructions on usage, placement, and brand voice. It's also a creative depot for: downloading logos and office templates, ordering stationery, promotional items and exhibits, and creating ad and collateral materials.

In addition, the new Brand Resource Center will be a constantly evolving site, to make it easier for you to stay on top of new developments as we roll out our revitalized brand. We invite you to explore all that the Brand Resource Center has to offer.

The User Name is the same as your AARP user name. The Password is first two letters of last name + last four digits of Social Security number (e.g. CH1234).

To access the Brand Resource Center, please sign-in using your User Name and Password. The User Name is the same as your AARP user name. The Password is first two letters of last name + last four digits of your Social Security number (e.g. CH1234). If you experience difficulties with logon, please contact AARP Brand Management using the BRC mailbox, brc@aarp.org or our hotline at 202-434-3780.

Terms & Conditions: